pohst.ai - Flagship Deployment
A multi-brand content operation moved recurring content planning, generation, review routing, and scheduling into the AZMO Engine - removing day-to-day execution from human teams while maintaining brand control.
Pohst operates multiple brands with a constant demand for high-quality content.
As output scaled, execution became fragmented - planning, creation, review, and scheduling relied on manual coordination across people and tools.
This created three core problems:
• Content velocity was limited by human availability
• Consistency suffered across brands and channels
• Operational effort scaled linearly with output
The business needed a way to separate creative judgment from repeatable execution.
Engine Deployment
The AZMO Engine was deployed to take ownership of recurring content operations end-to-end.
Execution responsibility was transferred from humans to the system across the full lifecycle:
• Content intake and planning
• AI-assisted generation aligned to brand constraints
• Automated review routing and approval gating
• Scheduling, publishing, and performance feedback loops
Human involvement was intentionally limited to final approval only, preserving control without requiring operational effort.
The engine operates continuously across brands, enforcing consistency while adapting to each brand’s voice and requirements.
Results in Production
• 80%+ reduction in manual content operations
• Consistent output across multiple brands and channels
• Faster turnaround without increasing headcount
• Human oversight required only at final approval
Content execution is now system-owned.
Creative teams focus on direction and judgment - not coordination or repetition. This deployment serves as the reference architecture for all AZMO Engine content operations.
